Pearl East Business Park houses some of Boulder’s most interesting and trendy businesses, including the sports apparel company, KJUS. We recently had the opportunity to interview the KJUS team members who helped us learn how they are different from other sportswear brands, why they do that they do and understand their expansion plans at Pearl East Business Park
WWR: What is KJUS?
KJUS: KJUS crafts innovative and premium sportswear that strengthens the performance of passionate athletes and is engineered for people with active lifestyles. We focus on high-performing ski and golf wear and also craft a small, technical lifestyle collection. Some of our greatest innovations include fabrics that regulate body temperature, offer freedom of movement and provide exceptional comfort.
Our very being was forged through a combined passion to enable people to reach the absolute top of their game. Olympic ski champion Lasse Kjus founded KJUS in 2000 to fill a gap in technical and functional ski apparel during a time when fashion was the focus. Shortly thereafter, our brand expanded to bring innovation to the golf-wear market.
In Summer 2019 we were acquired by Acushnet Company, owner of high-end golf brands such as Titleist, Footjoy and Scotty Cameron. We recently began transitioning many of our functions from Switzerland to our North American headquarters here in Boulder.
Why did you expand into the Pearl East location?
KJUS: KJUS has been fortunate to experience a period of growth that requires more room for associates and business operations. We’re looking forward to building out a space that better supports our team’s collaborative efforts and provides an enhanced showroom to invite our partners to view our latest technologies and collections.
What about Boulder attracted you to the city?
KJUS: The decision to remain in Boulder was important so that we can stay close to premium ski resorts and quickly access the top golf courses between both the East and West coastlines, enabling us to keep a pulse on our core consumer base. We also love that Boulder is close to other outdoor recreation, ensuring our associates can maintain a positive work/life balance. We’re fortunate to not only enjoy the mountain views from Pearl East but also to walk out the door at the end of the day and enjoy the amenities of the Front Range.
What’s next for KJUS?
KJUS: Our team of engineers are constantly inventing top-secret fabric, insulation and innovations. We’re putting finishing touches on our Spring/Summer 2021 golf-wear line and are preparing to deliver the exciting new Fall 2020 lifestyle and ski collections.